Bag charms feel like they’re everywhere right now, but I don’t think their popularity is really about fashion. I think it’s about comfort, memory, and wanting to carry something personal with us.
Luxury bags are usually so polished and serious. Adding a charm softens that. A small reminder of what matters, hanging quietly from your arm.
When I came across an Instagram account called Beaded Embroidery Brooch (@tl_beads_s). I didn’t scroll past. I didn’t overthink it. I just knew exactly what my bag charms needed to be.
So I contacted her and asked for three charms. You guessed it – Darcy, George, and Lulu.
Not as accessories, really, but as little companions. Tiny, beaded reminders of love, history, and everyday joy. Something familiar to reach for without even realising you’re doing it.
I sent her three photos of my pooches.



And this is what came back.



Because sometimes, in a world that moves too fast, it’s enough to carry a small piece of what we love, and let that be the thing that stays close.
Meet Tetiana of @tl_beads_s. She and her family moved from Ukraine when the war began with her children and dog.
This is her story:
I’m an economist by education and have worked in the field for 18 years. But creativity and handmade art have always been an inseparable part of who I am. Very often, instead of buying something, I would rather make it myself.
Over the years, I explored many crafts — knitting, crochet, decoupage, cross-stitch, beadwork, working with clay, and linocut printing. Creating with my hands has always been my way of expressing myself.
In 2019, I decided to make a unicorn brooch for my daughter’s birthday. That was the turning point. I completely fell in love with embroidery. I started watching tutorials from different artists, purchasing online masterclasses, and experimenting non-stop. Later, I even went to Milan for a week to take a contemporary embroidery course.



At first, I embroidered everything — flowers, birds, fruits — anything that inspired me. But just before Christmas, a client asked me to embroider her little dog. That moment changed everything.
I love dogs deeply, and creating that first pet portrait felt incredibly special. From then on, I knew this was what I truly wanted to do. Now, 99% of my work is dedicated to beloved pets — capturing their personality, their character, and the love their owners feel for them.
